Mowers Direct Lists Best Lawn Mowers For 2013

Mowers Direct Lists Best Lawn Mowers For 2013

Online Superstore Compiles Top 10 Mower Lists

BOLINGBROOK, IL (March 13, 2013) - Today Mowers Direct launched a new rankings algorithm to help shoppers pick the perfect lawn mower.

The online retailer and reviews site currently lists more than 500 mower models and publishes nearly 4,000 reviews from actual customers and shoppers.

The new algorithm generates a specific letter grade for every individual model, allowing to now publish the most comprehensive 2013 lawn mower lists online.

“Some best-selling lists online are randomly generated by affiliate sites looking for a commission,” said Jose Castellanos, lawnmower expert at “Other top-rated lists by magazines are so old that most models are already discontinued.”

According to Castellanos, the Mowers Direct lists are the best source for 2013 lawn mower rankings for three distinct reasons:

1. Three Lists in One
The word “best” means different things to different people. publishes lists that can be sorted three ways. Shoppers can sort mowers by best selling, top-rated or expert recommended models. In addition, the results can be filtered, narrowing the selection of models significantly.

One list wasn’t good enough for The online retailer created separate lists for each of the 12 styles of lawn mowers, ranging from small electric mowers to commercial-grade zero turn cruisers.

2. Real-Time
The majority of best-selling lists are updated once a year, showcasing discontinued mowers that were popular last year. Mowers Direct's lists, however, are updated in real-time, highlighting what’s hot and what’s popular in 2013.

“Best of all, actual lawn mower users influence the algorithm daily. If you don’t agree with our letter grade, you simply submit a review, which instantly alters the ranking,” said Castellanos, who personally works directly with all of the leading manufacturers and actual customers before recommending the highest quality mowers.

3. Free doesn’t require a sign-up form or a subscription. The retailer’s goal is to educate shoppers with free information, helping them pick the perfect lawn mower.

"We're so passionate about mowers that we're delighted to share this valuable information for free," said Castellanos.

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All media queries directed to:
Chris Isit
Power Equipment Direct, Inc.
800-710-7499 x301

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