Mowers Direct is your lawn mower and lawn tractor superstore. Buy a lawn mower now and save.
Mowers Direct has a wide selection of lawn mowers and lawn tractors for sale.
Buy lawn mower or lawn tractor online at Mowers Direct and get free freight direct to your door.
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| Power Equipment Direct Redesigns Corporate Site |
| Online Retailer Launches New Co-Branding Initiatives |
BOLINGBROOK, IL (June 09, 2009) - Power Equipment Direct - the parent company of nine niche web stores - launched a redesigned corporate website as part of a major co-branding initiative.
"In the past, our web stores operated independently in cyberspace," said Jon Hoch, founder and CEO of Power Equipment Direct. "Now, they stand together as a unified, consolidated network."
The online power equipment retailer decided to overhaul its four-year-old corporate web site to better communicate the expansion of the PED Network.
In the past nine months, the company launched five new web stores - MowersDirect.com, SumpPumpsDirect.com, WaterPumpsDirect.com, ChainSawsDirect.com and LogSplittersDirect.com.
"Powered by PED" Campaign
In addition to upgrading its corporate site, Power Equipment Direct is co-branding its nine niche stores through a new "Powered by PED" campaign.
Customers can now jump from store to store though a series of links published at the bottom of every web page in the Power Equipment Direct network.
For example, a customer comparing snow blowers can easily check out the company's complete line of lawn mowers in just one click.
Universal Customer Account
Finally, Power Equipment Direct consolidated customer accounts into a single universal account. Customers no longer need a separate account for each web store.
According to Hoch, customers can now access their order and account information from any web store in the entire Power Equipment Direct network. They can also add products from separate stores into a single shopping cart and checkout.
"We basically evolved from a bunch of niche stores into a network," said Hoch. |
Power Equipment Direct operates 10 niche online superstores. In addition to MowersDirect.com, the Bolingbrook, IL-based company operates AirCompressorsDirect, ChainSawsDirect, ElectricGeneratorsDirect, LogSplittersDirect, PressureWashersDirect, SnowBlowersDirect, SumpPumpsDirect, TillersDirect and WaterPumpsDirect.
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Mowers Direct is your lawn mower superstore, specializing in lawn tractors, zero turn lawn mowers, riding lawn mowers, self propelled lawnmowers and push lawn mowers. Wide selection of lawn mowers for sale from the top lawnmower brands including: Ariens, Husqvarna, MTD Yard Machines, Simplicity, Snapper, and Toro. Mowers Direct is the online destination to buy lawn mowers, lawn mower accessories and lawn tools.
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