Mowers Direct Opens "Closeout Central"

Online Superstore Now Offering Lawn Mower Closeouts

BOLINGBROOK, IL (April 02, 2009) - Every Spring, lawn mower manufacturers roll out their latest and greatest lawn mowers across America.

Ordinarily, these new models are introduced after all of the older models have been sold.

This Spring, however, isn't ordinary. While the new models are arriving, last year's unsold models are sitting idle.

A myriad of overgrown obstacles -- including a late spring, prolonged Southern drought and weak economy --- kept lawn mower sales soft in 2008.

"Manufacturers had a difficult time selling out of any models last year," said Jon Hoch, founder and CEO of MowersDirect.com - an online superstore exclusively dedicated to lawn mowers.

The excess inventory is so pervasive that MowersDirect.com today is launching "Closeout Central" to help manufacturers liquidate the lawn mowers.

MowersDirect.com buys the overstocked mowers from the manufacturer at unbelievably low prices and ships them direct to their customer's door for free.

The online superstore now offers a wide assortment of push, self-propelled, riding and zero turn lawn mowers from top manufacturers, including Ariens, Murray, Snapper and White Outdoor.

While the excess inventory is historic, Hoch expects the factory closeouts to sell quickly in today's tough economic environment.

"Why drag a full-priced lawn mower home from a store, when you can have a factory closeout delivered direct to your door?" asks Hoch. "Better yet, use the gas you just saved to cut your lawn instead."

Power Equipment Direct operates nine niche online superstores. In addition to MowersDirect.com, the Bolingbrook, IL-based company operates AirCompressorsDirect.com, ElectricGeneratorsDirect.com, PressureWashersDirect.com, SnowBlowersDirect.com, WaterPumpsDirect.com, SumpPumpsDirect.com, ChainSawsDirect.com and LogSplittersDirect.com

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Media Inquiries

Jon Hoch, Founder & CEO
Power Equipment Direct, Inc.
(630) 685-0023
jon@pedstores.com