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Mowers Direct Debuts New Commercial - Online Superstore Starts Online Branding Campaign
Mowers Direct

Mowers Direct Debuts New Commercial

Online Superstore Starts Online Branding Campaign

Mowers Direct TV Commercial
BOLINGBROOK, IL (June 09, 2011) - Today MowersDirect.com - an online superstore specializing exclusively in lawn mowers - unveiled a new promotional commercial.

"If you're looking for a lawn mower online, you can't help but find us," said Jon Hoch, founder and CEO of Power Equipment Direct, the parent company of MowersDirect.com. "However, some lawn mower shoppers forget to consider buying online."

The new brand building campaign emphasizes the convenience of buying a lawn mower online versus traditional brick and mortar stores.

The 60 second commercial highlights the store's interactive buying guides, free shipping and power equipment experts.



The online retailer plans to run the commercials on Internet video hosting sites such as YouTube. In addition, the advertisement is scheduled to run on YouTube's sponsored ads platform.

Power Equipment Direct operates 14 niche online superstores. In addition to MowersDirect.com, the Bolingbrook, IL-based company operates AirCompressorsDirect.com, SnowBlowersDirect.com, TillersDirect.com, LeafBlowersDirect.com, ChippersDirect.com, PressureWashersDirect.com, ElectricGeneratorsDirect.com, WaterPumpsDirect.com, SumpPumpsDirect.com, ChainSawsDirect.com, LogSplittersDirect.com, StringTrimmersDirect.com and eComfort.com.

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Media Inquiries
Dave Magruder
Power Equipment Direct, Inc.
800-710-7499 x302
dmagruder@pedstores.com
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