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Mowers Direct Debuts New Commercial - Online Superstore Starts Online Branding Campaign
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Mowers Direct Debuts New Commercial

Online Superstore Starts Online Branding Campaign
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Mowers Direct TV Commercial
BOLINGBROOK, IL (June 09, 2011) - Today MowersDirect.com - an online superstore specializing exclusively in lawn mowers - unveiled a new promotional commercial.

"If you're looking for a lawn mower online, you can't help but find us," said Jon Hoch, founder and CEO of Power Equipment Direct, the parent company of MowersDirect.com. "However, some lawn mower shoppers forget to consider buying online."

The new brand building campaign emphasizes the convenience of buying a lawn mower online versus traditional brick and mortar stores.

The 60 second commercial highlights the store's interactive buying guides, free shipping and power equipment experts.



The online retailer plans to run the commercials on Internet video hosting sites such as YouTube. In addition, the advertisement is scheduled to run on YouTube's sponsored ads platform.

Power Equipment Direct operates 11 niche online superstores. In addition to MowersDirect.com, the Bolingbrook, IL-based company operates AirCompressorsDirect, ChainSawsDirect, ElectricGeneratorsDirect, LeafBlowersDirect, LogSplittersDirect, PressureWashersDirect, SnowBlowersDirect, SumpPumpsDirect, TillersDirect and WaterPumpsDirect.

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Media Inquiries
Matthew Andrews
Power Equipment Direct, Inc.
(630) 685-0014
mandrews@pedstores.com
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Mowers Direct announces the new lawn mower commercials and the mowers direct commercials. The product experts chose the new lawn mower commercial based on sales history and customer reviews. Read recommendations on the new mower commercials from the experts who work with them every day.