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Mowers Direct Announces Addition of Simplicity Line - Online Superstore Continues to Expand Product Offering
Mowers Direct

Mowers Direct Announces Addition of Simplicity Line

Online Superstore Continues to Expand Product Offering

New Simplicity Lawn Mower Lineup
BOLINGBROOK, IL (March 02, 2011) - Today Mowers Direct announced the expansion of its product offering with the addition of a broad, new assortment of Simplicity lawn and garden tractors, zero turn lawn mowers and self-propelled mowers, as well as a wide selection of accessories such as baggers, mulching kits and mowing decks.

"The Simplicity brand is revered by folks who want the finest products for their lawns," said Todd Gwaltney, resident product expert at Mowers Direct. "Built in America since 1922, Simplicity has built their reputation on producing heavy-duty, high-performance products to help you get the job done."

Simplicity is a national leader in outdoor power equipment for the lawn and garden industry, and has long been a favored choice of landscaping and lawn maintenance professionals.

Mowers Direct has now compiled one of the largest, most complete collections of Simplicity turf equipment.

The lawn mower superstore has continued to expand the number of lawn mower brands and models it currently sells since its inception in September, 2008. MowersDirect.com now carries more than 175 lawn mower models from dozens of the world's top brands.

In addition to the new Simplicity turf lineup, Mowers Direct also carries a complete line of Ariens, Toro, Snapper, Husqvarna and Honda lawnmowers as well as a vast assortment of mower accessories.

Power Equipment Direct operates 14 niche online superstores. In addition to MowersDirect.com, the Bolingbrook, IL-based company operates AirCompressorsDirect.com, SnowBlowersDirect.com, TillersDirect.com, LeafBlowersDirect.com, ChippersDirect.com, PressureWashersDirect.com, ElectricGeneratorsDirect.com, WaterPumpsDirect.com, SumpPumpsDirect.com, ChainSawsDirect.com, LogSplittersDirect.com, StringTrimmersDirect.com and eComfort.com.

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Media Inquiries
Dave Magruder
Power Equipment Direct, Inc.
800-710-7499 x302
dmagruder@pedstores.com
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